A showcase of creativity, strategy, and results explore the projects that define us.
Westminster Insurance
Scope of work
Brand Identity Design
,
UX/UI Design
Industry
Insurance
Location
London, UK
About the Project
Partnering with Westminster Insurance, a family-run business with over 20 years of expertise, was an opportunity to reimagine their brand identity and digital presence. The goal was to modernize their image while honoring their legacy of safeguarding entrepreneurs’ dreams with personalized, top-tier insurance solutions.
The rebrand emphasized simplicity, efficiency, and human connection - values at the core of Westminster’s approach. We developed a new logo and visual identity system that conveys trust and professionalism while remaining approachable and family-oriented. Comprehensive brand guidelines and a redesigned website completed the transformation, ensuring a consistent, modern, and client-focused experience across every touchpoint.
